Marketing
Marketing is essential to the health of any profitable enterprise, whether in the public or private sector. Marketing allows you to manage a brand and contribute to an organisation’s business strategy. A major in marketing will provide you with the tools and skills you need to build relationships with your audience. You will learn how to research and evaluate market opportunities. You will learn how to create compelling value propositions for customers. We will teach you how to design products and communication campaigns that will engage and excite customers. And you will see the importance of putting the customer at the centre of everything the organisation does. Teaching topics span the breadth of marketing education including advertising, product and brand management, strategic marketing, market research, service and relationship marketing, global marketing, digital marketing and consumer behaviour. Marketing studies offer vital skills and knowledge to underpin your career growth, whatever path you choose to take.
共 14 门课程,包括 14 门核心课
课程/专业信息来自 Melbourne University Handbook。WhiteMirror 为学生社区信息服务,不隶属于墨尔本大学;选课建议及 AI 生成内容仅供参考,请以官方 Handbook 与学校最新通知为准。
最后同步:2026-02-24(Australia/Melbourne)