University of Melbourne
This subject serves as a capstone for the Management and Marketing majors within the Bachelor of Commerce. As such, the aim is to integrate students’ knowledge of core business functions and analytical tools and apply these to the problems faced by modern organisations and decision-makers. Students will be exposed to these problems through simulation tasks and case analyses. Students will be challenged to form and act upon judgments around strategic directions, marketing priorities, and entrepreneurial opportunities. There is a strong focus on the need to collectively arrive at decisions within decision groups, and to argue for these choices through typical business communication formats (e.g. business plans, slide packs, formalised reviews).
📌 课程信息来源于 Melbourne University Handbook,选课建议为 AI 生成仅供参考。请以官方 Handbook 为准。
数据更新时间:2026 年 2 月 | WhiteMirror 不对信息准确性承担责任