University of Melbourne
This subject develops students’ knowledge of major theories and current research in branding and managing products. It addresses building and measuring brand equity and aims to improve brand-related decisions. Specific topics include brand equity, brand positioning, brand marketing programs and measuring brand performance.
📌 课程信息来源于 Melbourne University Handbook，选课建议为 AI 生成仅供参考。请以官方 Handbook 为准。
数据更新时间：2026 年 2 月 | WhiteMirror 不对信息准确性承担责任
