Advanced Book Publishing

This subject introduces students to the processes by which book publishers evaluate proposals and build their lists. Through seminars and hands-on workshops, students are introduced to the business and management aspects of book publishing that underpin list-building, and to the processes involved in selecting and commissioning titles, researching potential markets, building a distinctive list, choosing formats (print and digital), and providing effective commentary on work in progress. The subject also examines the management of publishing enterprises, including project costing, production management and quality control, distribution, management of suppliers, the negotiation of contracts, and the sale of subsidiary rights. On successfully completing this subject, students will have acquired advanced skills in manuscript appraisal, a detailed knowledge of the characteristics of a successful book publishing list, and a wide-ranging understanding of financial and management systems in the publishing industry.