University of Melbourne
This subject provides an overview of magazine writing, editing and publishing, with special emphasis on the skills needed to successfully produce magazines today. We examine how magazine editors conceive of audiences, and how they create print and digital magazines that serve the needs and desires of those audiences. Students will study how editors turn ideas into stories, and work with the magazine production team to give a story its final form. Students will learn how writers pitch ideas to editors, and to research and write magazine feature stories. We study the commercial aspects of magazine publishing – advertising, sales, marketing and promotion – and investigate innovative magazine business models in a time of great change and disruption in publishing. We examine how a magazine develops from concept to finished product, including launch proposal, project planning, scheduling and budgeting. Our focus is not solely on print, but on the magazine as a form that continues to evolve in response to social and technological change.
📌 课程信息来源于 Melbourne University Handbook,选课建议为 AI 生成仅供参考。请以官方 Handbook 为准。
数据更新时间:2026 年 2 月 | WhiteMirror 不对信息准确性承担责任