Influence and Persuasion

This subject will explore the psychological theories of influence and persuasion, including recent developments in persuasion that occurs outside our conscious awareness. We will discuss how to apply these theories in order to be more persuasive and influential in work environments, communication design, and advertising. These influence strategies will help you become a more confident decision-maker. We will explore influence in a range of scenarios at the individual and group level in real-world applications of the theories.