Political Psychology

Why do people vote the way they do? How do elites make decisions when faced with foreign policy crises? Is emotion a positive or negative force in politics? What factors lead to political participation? Why did just about everyone fail to predict the global financial crisis? Political psychology helps answer questions such as these. In exploring such questions this subject will explore the personalities, thought processes, emotions, motivations and political behaviour of citizens and elites. We will trace the early roots of political psychology such as psychobiography. We will also explore the real world applications of political psychology such as how the Obama election campaign mobilised voters using the findings from political psychology, as well as how the Behavioural Insights Team influenced policy-making in Britain.