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MKTG90007Level 1 · 基础12.5 学分Semester 1

Customer Experience Management

University of Melbourne

12.5
学分 Credits
L9
等级 Level
Semester 1
学期 Semester
Parkville
校区 Campus
课程描述 Description

Monitoring, designing and managing customer experiences (CX) is essential to overall business performance. This subject will explore how organisations can enhance customer and employee experiences to promote brand satisfaction, loyalty, positive word of mouth, and overall well-being.

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查看 Handbook 原文https://handbook.unimelb.edu.au/subjects/mktg90007
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📌 课程信息来源于 Melbourne University Handbook,选课建议为 AI 生成仅供参考。请以官方 Handbook 为准。
数据更新时间:2026 年 2 月 | WhiteMirror 不对信息准确性承担责任

MKTG90007 · Customer Experience Management | 墨大专区 | WhiteMirror