Omnichannel Retail

Retailing is fundamental to marketing and selling products and services. Retailing is all around us and contemporary retail is omnichannel—the seamless integration of digital and physical stores where products and services are exchanged, and experiences are delivered, to create value for the retailer and the customer. Omnichannel Retail examines the strategic issues relating to retailing management and the frontiers of retail innovation. Topics covered include developing retail strategy in highly competitive environments, experiential retailing, omnichannel retailing (online and offline), managing customer and supplier relationships, merchandise and range management, retail branding and flagship stores, big data in retail, and responsible retailing. Omnichannel retail integrates retailing theory with practical case studies and current examples in the world of retail.