University of Melbourne
This subject is designed to equip students with the knowledge and skills to leverage data in making informed marketing decisions. It explores how businesses leverage consumer data to formulate targeted marketing strategies, enhance customer engagement, and maximise return on investment.
📌 课程信息来源于 Melbourne University Handbook，选课建议为 AI 生成仅供参考。请以官方 Handbook 为准。
数据更新时间：2026 年 2 月 | WhiteMirror 不对信息准确性承担责任
