Management & Marketing Applied Research

The overall aim of the subject is to complete a substantial research project requiring an independent investigation on an approved issue or research question in management or marketing, thus providing an additional way to consolidate and build upon the knowledge they have accumulated throughout their studies on a focused project. The research project will include selection, design and execution of a research study on a timely and relevant issue or question, independent work guided by an academic with expertise in the student's topic of interest, submission of a research report, and presentation and discussion of the study to an audience of peers, academics, and/or industry experts.