Intrapreneurship: Initiation

Existing companies are under unyielding pressure to discover new ways to grow and become more innovative. To cope with this pressure, companies may revert to intrapreneurship (i.e., corporate entrepreneurship) – engaging in activities that are in unfamiliar ("far from core") areas in which success is uncertain. To do so, organizations need to embrace an entrepreneurial mindset and adopt entrepreneurial approaches. While more and more companies acknowledge the need for corporate entrepreneurship to remain competitive, how to do it is often poorly understood and managed, and inherently resisted. This subject will address both why and when organizations engage in corporate entrepreneurship and the challenges of making an established organization entrepreneurial. This subject will also discuss different forms of corporate entrepreneurship: the organizational “toolkit” available.