Effective Stakeholder Engagement

Organisations are embedded within a complex network of internal and external stakeholder relationships – ranging from workers, investors, customers, and suppliers to local communities, regulators, unions, and other social movements. Because stakeholder interests differ, managers must be capable of reconciling these competing demands and interests to achieve sustainable outcomes. This subject examines how stakeholder management shapes organisational operations and strategic choices. The subject also provides students with practical analytical tools and skills associated with effectively engaging stakeholders in a more sustainable way. Topics include: understanding the role and power of stakeholders, stakeholder analysis and mapping, internal and external stakeholder relationships, stakeholder communication and influence, strategies for stakeholder engagement, dealing with stakeholder conflict, managing difficult stakeholder relationships, and building stakeholder coalitions for shared value.