Professional Communication

This subject introduces students to the fundamentals of successful communication in professional contexts. It focuses on both oral and written communications and canvases a range of contemporary communications skills and practices, using case study and simulation-based approaches to build practical skills and theoretical understandings. Areas covered include business speaking and presentation, strategic organisational communication, the basics of strategic public communications as practiced in the advertising and public relations industries, and cross-cultural communication. Students also gain an understanding of the changes impacting the contemporary organisational communications environment, such as media convergence, and the challenges posed to organisational communications by the emergence of digital media. Students completing this subject will have acquired a strong understanding of contemporary professional communications practices, and practical tools for effective communication, with a particular emphasis on leadership.