Marketing & Media in a Global Context

This subject provides an advanced understanding of the global marketing communications landscape and its ongoing transformation. It examines key strategies, trends and issues in local, global and cross-cultural contexts through case studies and theoretical frameworks. The subject analyses how these transformations affect both consumers and practitioners, and explores approaches for addressing cultural, technological and regulatory challenges. Particular emphasis is placed on the role of national and regional contexts in shaping effective and ethical marketing communications in a globalised world.