Food Packaging Design

This subject provides an overview of food packaging design and primary packaging which has important roles in consumer-led product development, marketing and product placement. It combines knowledge and skills from a variety of disciplines necessary for this highly competitive and innovative area of the food industry. Topics covered will include food packaging law, brand identity and breakthrough packaging ideas. A combination of lectures and manufacturer (within Melbourne and surrounds) visits will provide students with demonstrable knowledge of food packaging applications, packaging materials, interactions between packaging and the environment, packaging design concepts and flexible packaging materials. Some of the materials will be taught by industry experts.