Prototyping for Commercialisation

Often prototyping is the best way to resolve unknown issues with an innovation idea. By building a version of the proposed solution, or an aspect of a version, innovators can learn a huge amount about the problem they are trying to solve. When we learn by doing, we discover things that we don’t even consider when we treat design as a purely analytical problem. Also, innovators can also learn a huge amount from potential users. Users have trouble judging something they have not experienced, so you need to give them a prototype to find out what they think, and to stimulate them to provide suggestions.