Foundations of Business Analytics

This subject provides students with a foundational understanding of business needs and technology trends driving investment in business analytics and big data technologies, challenges in data governance and ethical challenges associated with integrating and managing business analytics as a core business capability. Drawing on a diverse set of real‐world applications and contexts (e.g., HRM, operations, marketing, finance analysis, corporate strategy and policy analysis), students will explore fundamentals associated with managing data acquisition, development of large data bases, choice of analytic methods, and tools and implementation in a broad set of business and policy‐based contexts. Through these case studies, students will develop their understanding of the applications of business analytics as well as the social and ethical implications of business analytics, an understanding of emerging directions in business analytics applications and the opportunity to familiarise themselves with the basis of different analytics applications used in a variety of business contexts.

学习商业数据分析的基本概念、工具与方法。

• 1Explain frameworks and applications of business analytics in problem solving and decision‐making;
• 2Relate ethical principles to the collection, storage, and use of data by business and government organisations;
• 3Demonstrate methods to locate, prepare, and manage data to acquire, describe, visualise, and analyse data, as well as and make predictions and draw inferences for business decision‐making;
• 4Communicate the results of a business analytics project to a non‐technical audience of decision‐makers and stakeholders; and
• 5Critically evaluate various ways in which data analysis and inferences are made using different types of analytics methods.