Internet Marketing & Electronic Commerce

The effect of the Internet and related technologies on business has been profound and continues to offer businesses both opportunities and challenges. Arguably, the marketing function has been impacted more than any other function. All aspects of marketing from promotion to distribution to pricing have been affected by developments in the digital marketplace leading to new and innovative business models. At its core, the digital economy is a knowledge economy in which a firm’s value chain is electronically interconnected. The business models for electronic commerce are being simultaneously developed and market tested by firms who are already doing business electronically and by entrepreneurs who wish to establish a presence in this dynamic marketplace.