Industry Studies in America

Industry Studies in America (ISAm) is a 7-day field study subject based in the United States of America. This subject leverages multiple topics covered in prior subjects to analyse and understand American business models and success factors relative to other global approaches and experiences. ISAm involves a series of lectures and seminars at a partner business school, field visits to US businesses and public institutions (e.g. high-technology companies, venture capital organisations, innovation incubation units) and comparative analyses of American and other business models.