Industry Studies in Asia

Industry Studies in Asia is a field study-based subject that allows students to apply the skills they have developed in the core subjects of the MBA program. The main deliverable in the subject is a detailed, highly-integrated research report describing a consulting study in one of the developing markets of Asia. The field study (or project) can focus on a specific organisation, new or existing products, services or ventures, or entire industries. Students may also develop in detail a specific topic of business such as marketing, finance or innovation.