Business Analytics Applications

The primary focus of this subject is the application of data analytics in business contexts. Three of the components in this subject address common applications of business analytics: Finance Analytics, Marketing Analytics, and Supply Chain Analytics. The business case study introduced in the “Introduction to Business Analytics” subject is revisited in this subject so that students can view and find solutions to the same comprehensive business case with the benefit of the knowledge obtained over the course of study. Students will also be introduced to other contemporary applications of business analytics.