University of Melbourne
The Marketing subject focuses on the challenges faced by organisations in managing demand, and how to address those challenges with optimal demand-side strategies. To be successful, organisations have to be able to recognise, create, grow, and protect market-based assets that influence demand. Brand equity, the installed base of customers, and support from channels (e.g., intermediaries such as retailers) constitute the most important market-based assets that help produce market outcomes such as sales growth, price premiums, market share, customer share, customer retention, customer referrals, and addressable markets.
📌 课程信息来源于 Melbourne University Handbook,选课建议为 AI 生成仅供参考。请以官方 Handbook 为准。
数据更新时间:2026 年 2 月 | WhiteMirror 不对信息准确性承担责任