Innovation

During the week-long intensive subject, students will be introduced to a number of techniques and concepts covering (1) individual creativity and brainstorming, (2) team creativity, (3) innovation within small and large firms, and (4) linking ideas from the subject to other subjects including strategy, marketing and operations. The subject will be a hands-on experiential subject, with a focus on a real-world project to help the students acquire practical skills. It is not a "theory" subject.