University of Melbourne
Branding is relevant for all organisations, and an organisation’s brand is typically one of its most valuable assets. This subject examines the key areas of brand management, including brand building, brand strategy, brand positioning and brand extension. In doing so, this subject prepares students for the challenges of building, protecting and strengthening a brand.
📌 课程信息来源于 Melbourne University Handbook，选课建议为 AI 生成仅供参考。请以官方 Handbook 为准。
数据更新时间：2026 年 2 月 | WhiteMirror 不对信息准确性承担责任
