Communicating Agricultural Sciences

This subject provides students with advanced level written, verbal and visual skills needed to communicate with a wide audience. Students learn that agriculture is not only built on a firm scientific basis, but also has a strong social science element to it as well. Through a set of lectures and small tutorial groups students will be exposed to the reasons why rhetoric is a required skill in science. They will learn that while the audience is wide, to be effective the message needs to be clear, concise and targeted. They will be introduced to and encouraged to adopt the appropriate techniques that improve the way they deliver their message, whether they are using the written word, speech or some other electronic form of communication. They will also be taught to be critical of their and other people’s work. Students are asked to critically evaluate what they like and dislike about different examples of communications, with the aim of inculcating them with a set of skills they can employ in a range of different circumstances and situations.