Architecture as Spectacle

This subject considers the production of architecture in the age of commodification. It considers the place of architecture in a world that is growingly preoccupied with the visual and the culture of consumerism. It reflects on how such a world conceives, experiences and consumes architectural design as spectacle, placing striking visuality and iconography above other design intentions. Colonial imagining of otherness, nation building, heritage conservation, tourism industry, popular culture and media, as well as the branding practice of the 21st century will be considered as the broader political and social contexts in which the conception of architecture as spectacle arises.