Corporate Construction Management

Organised as an advanced seminar, this subject examines management issues relating to contemporary businesses within the construction industry. The various models of organisations and corporate strategies to achieve competitive advantage are researched and explored. Management concepts such as financial analysis, competitive strategy, innovation, negotiation, leadership and corporate social responsibility are analysed and discussed in the context of a contemporary construction company. More recent developments such as knowledge management, relationship marketing, operations management, and supply chain management etc. are also examined. Academic research, industry reports and relevant business school case studies are used extensively.