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Marketing

#商科

B-COMB-COM-MAJOR-762 学分 · 14 门课程

📚 课程列表

核心与选修课程

共 14 门课程，包括 14 门核心课

数据来源与声明

课程/专业信息来自 Melbourne University Handbook。WhiteMirror 为学生社区信息服务，不隶属于墨尔本大学；选课建议及 AI 生成内容仅供参考，请以官方 Handbook 与学校最新通知为准。

最后同步：2026-02-24（Australia/Melbourne）

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返回 Bachelor of Commerce查看所有 Major

MKTG10001

MKTG20006L2

Brand Management

先修：MKTG10001

MKTG30003L3

Service and Relationship Marketing

先修：MKTG10001MKTG20001MKTG20006

MKTG30006L3

Retailing

先修：MKTG10001MKTG20001MKTG20006

MKTG30007L3

Marketing and Society

先修：MKTG10001MKTG20001MKTG20006

MKTG30008L3

Neuromarketing

先修：MKTG10001MKTG20001MKTG20006

MKTG30009L3

Digital Marketing

先修：MKTG10001MKTG20001MKTG20006

MKTG30010L3

Advertising and Promotions

先修：MKTG10001MKTG20001MKTG20006

MKTG30012L3

Business and Marketing Ethics

先修：无

MKTG30013L3

Strategic Marketing

先修：MKTG10001MKTG20001MKTG20006

MKTG30014L3

Data Driven Marketing

先修：ECOM20001ECON20003MGMT20005MKTG20004

Marketing

核心与选修课程

必修课程 Core

Business Judgement

Business Case Analysis

Principles of Marketing

Consumer Behaviour

Brand Management

Service and Relationship Marketing

Retailing

Marketing and Society

Neuromarketing

Digital Marketing

Advertising and Promotions

Business and Marketing Ethics

Strategic Marketing

Data Driven Marketing